Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Daytona Rising: Re-imagining an American Icon


By Rick Horrow and Karla Swatek

July 12, 2013

International Speedway Corp. last week officially broke ground on its massive renovation of the iconic Daytona International Speedway. The $400 million project, which is being called “Daytona Rising: Reimagining an American Icon,” has a scheduled completion date of January 1, 2016. The renovations will include expanding the track’s grandstand, widening the concourses, and adding concession stands and elevators, all in an effort to enhance the fan experience at races. The upgrades also are expected to boost parent company ISC’s annual revenue at the track by $20 million.

The track renovation is just one component of ISC’s effort to "reimagine" its Daytona complex. Across the street from the raceway, ISC is planning to develop a multi-use shopping and entertainment complex, featuring a movie theater and major sporting goods retailer. It’s even possible that the renovated track could host football games, soccer matches, or music festivals. Now THAT is reimagining an American icon.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
$0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

HK Today Newsletter

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor