Shopping Basket 0
Human Kinetics Publishers, Inc.


HK News

News and Excerpts

Daytona Launches Daytona Rising Marketing Campaign

By Rick Horrow and Karla Swatek

October 18, 2013


Daytona International Speedway is launching a new marketing campaign set to coincide with the track’s $400 million Daytona Rising renovation, as well as to generate excitement for February’s Daytona 500. The campaign, which will feature seven Daytona 500 champions, will be national in scope since 60% of the Speedway’s attendees come from out of state. Daytona Rising broke ground this past July, and has a scheduled completion date of January 1, 2016. Daytona Rising isn’t the only major project International Speedway Corp. is undertaking in its home market. The company earlier this year formally announced ONE DAYTONA, a mixed-use development encompassing 181 acres and 1.1 million square feet of shopping, fine dining, a hotel, theater and other entertainment just steps from the “World Center of Racing.” Preliminary economic impact data calls for ONE DAYTONA to generate 4,200 permanent jobs at full completion.

Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter


Print Save to favorites

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts


News and Articles

About Us

Career Opportunities


Business to Business

Author Center

HK Today Newsletter


Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions




Certifying Organizations

Continuing Education Policies

Connect with Us

YouTube Tumblr Pinterest

Terms & Conditions


Privacy Policy


Safe Harbor