Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

College Bowl Game Sponsorships


June 20, 2014
By Rick Horrow and Karla Swatek

 

Buffalo Wild Wings is ending its title sponsorship of the Tempe, Arizona, December bowl game after just two years. The restaurant was paying an estimated $3 million annually for the entitlement. With Tostitos also recently ending its bowl deal, the Fiesta Bowl Committee now must find sponsors for its two biggest games.

While the Tempe game lost a naming partner, another bowl gained one. BitPay announced a three-year sponsorship deal that designates the Tampa Bay area’s annual bowl game as the Bitcoin St. Petersburg Bowl. Tickets and related merchandise will be available for purchase with bitcoin through BitPay’s processing services. Sponsoring a college football game unquestionably is the highest-profile marketing initiative undertaken by a bitcoin-related business. While the sponsorship deal was mocked on social media, the announcement alone generated significant media attention. Allowing fans to pay with bitcoins is critical for this deal to be considered a success.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor