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Bust, Boom, and Hope: October 1, 2012

By Rick Horrow and Karla Swatek

October 1, 2012

“Bust”: Top Five Reasons the Armageddon is Near

1. The NHL Winter Classic could be cancelled as early as November if the league doesn’t reach a new labor deal with the players. NHL Commissioner Gary Bettman reportedly doesn’t want the players to use the Winter Classic’s popularity as leverage in CBA negotiations.

2. The city of Edmonton has decided not to hold its annual Izod IndyCar Series race next year following two consecutive years without a title sponsor. Organizers cited poor attendance and lack of corporate support for ending the race, which had been held in Edmonton since 2005.

3. AEG has rejected Houston Rockets owner Les Alexander’s bid to purchase the MLS Dynamo and the team’s 30-year lease on BBVA Compass Stadium. Alexander and AEG had been in the final stages of negotiations for more than a month. The Dynamo now will be a part of AEG’s potential sale.

4. The Miami Marlins plan on scaling back their payroll next season following a disappointing year in which the team spent a franchise-record $95 million on players. The team lost money in its first year at Marlins Park because of the high payroll and low attendance.

5. Miami Dolphins players reportedly are losing out on local endorsement deals amid the team’s declining interest in the South Florida market. The team has had two winning seasons in the last eight years, and has fallen far behind the Miami Heat as the most popular local franchise.


“Boom”: Top Five Reasons that Prosperity is Right Around the Corner

1. The TV rights deals MLB recently signed with ESPN, Fox, and Turner will bring in $12.4 billion in revenue from 2014-2021. The $1.55 billion per season average more than doubles the league’s previous rights deals and equates to $51 million per team per year.

2. NFL Network and Time Warner Cable finally reached a carriage deal, ending a 10-year stalemate between the channel and cable operator. Time Warner was the last major cable provider to sign a deal with the network. Negotiations intensified after NFLN expanded to 13 regular season games.

3. NHL teams spent more than $200 million in the 48 hours before the lockout in order to grandfather in contracts under the old collective bargaining agreement. Based on the league’s latest proposal in labor negotiations, no contracts signed under the old CBA will be rolled back.

4. Gatorade plans to extend its sponsorship of NASCAR’s victory lane at ISC’s 12 Sprint Cup Series racetracks, according to Tripp Mickle of SportsBusiness Journal. Gatorade becomes the official isotonic beverage of ISC tracks, and has added the sports nutrition category to promote its energy chews and bars.

5. The Brazilian federal government approved a $105 million tourism plan for the 2014 FIFA World Cup. The money will be divided amongst the 12 host cities, and will be used to offer quality accommodations and promote tourist destinations.

“Hope”: Top Five Reasons That Creativity is the Key to Economic Survival

1. MLB last week pulled a social media stunt, making its Twitter account private for six hours to create a feeling of exclusivity for its 2.4 million followers. For the period the account was private, MLB picked up 10,000 follower requests, each of which had to be approved manually by a MLB employee.

2. Unable to reach a new deal with Pepsi to sell water at Edward Jones Dome, the St. Louis Rams have created their own water brand. At $5 each, the Rams-branded bottles – called Thirst-and-Ten – are cheaper than the $5.50 Aquafina bottles sold at the stadium last season.

3. The NHLPA launched a smartphone application to help keep players unified and informed during the work stoppage, according to Liz Mullen and Christopher Botta of SportsBusiness Journal. The app has videos, NHLPA memos, and news stories about the lockout. The cost to develop the app wasn’t disclosed.

4. Soda brand Big Red has seen a spike in sales after using its sponsorship of the MLS Houston Dyanmo to market to Hispanic fans. Big Red’s sales volume reportedly is up 40% in Houston, where more than 500,000 Hispanic consumers have been exposed to the brand through Dyanmo-related activation.

5. NASCAR and New Holland reached a sponsorship deal that makes the company the official agricultural equipment partner of the racing circuit. New Holland manufactures a range of equipment that plays a critical role in the production of ethanol, and NASCAR last year switched to ethanol fuel.

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Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter

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