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Bust, Boom, and Hope: March 19, 2012

By Rick Horrow and Karla Swatek

March 19, 2012

“Bust”: Top Five Reasons the Armageddon is Near

1. The IOC and USOC were unable to reach a revenue sharing agreement in time for the two-day IOC executive board meetings that opened last week in Switzerland. The longstanding dispute has cost Chicago the 2016 Summer Olympics and held up other U.S. bids.

2. The Boston Red Sox and Massachusetts State Lottery will not sell scratch off tickets this season for the first time in six years. The lottery still has more than 10 million tickets in circulation dating back to 2009, including 4 million from last year’s series.

3. Although Dodge last week unveiled its 2013 NASCAR Sprint Cup Series car, the car brand currently has no organizations signed up for next season. Next season could mark the first time Dodge is without a NASCAR team since re-entering Sprint Cup racing in 2001.

4. Attendance for the NCAA tournament’s “First Four” in Dayton dropped compared to last year even with a Sunday street festival and President Obama in attendance. About 8,500 tickets were sold for Tuesday’s games, down from a crowd of 10,025 for last year’s opener.

5. Mike D’Antoni resigned as head coach of the New York Knicks citing conflicting views with upper management over the team’s future. Despite having the NBA’s sixth-highest payroll, the Knicks are playing sub-.500 basketball on the season. D’Antoni was the league’s second-highest paid coach.


“Boom”: Top Five Reasons that Prosperity is Right Around the Corner

1. For the first time in MLB history, half of the league’s 30 teams could have Opening Day payrolls of more than $90 million, and 11 teams project to have payrolls of more than $100 million. Only the Oakland A’s and San Diego Padres should have payrolls under $60 million.

2. Former Houston Astros owner Drayton McLane will help fund construction of Baylor University’s new football stadium. The amount, which wasn’t disclosed, the largest capital gift in the university’s history. McLane insisted that the new facility be named Baylor Stadium.

3. The USOC and Anheuser-Busch InBev signed a four-year extension of their sponsorship deal, keeping Budweiser as the exclusive malt beverage of Team USA. A-B joins BP and Nike as the third sponsor to renew with the USOC through 2016.

4. JP Morgan Chase will sponsor the AARP Foundation’s No. 24 Chevy driven by Jeff Gordon in five NASCAR Sprint Cup Series races this season. It’s the second straight season that Chase Card Services has taken primary sponsorship on Gordon’s car.

5. Capitalizing on the Jeremy Lin phenomenon, the New York Knicks signed a sponsorship deal with Tawain-based computer company Acer for the remainder of the 2012 NBA season. The deal is the Knicks’ second with an Asian company since Lin entered the starting rotation last month.


“Hope”: Top Five Reasons That Creativity is the Key to Economic Survival

1. The Izod IndyCar Series and Indianapolis Motor Speedway are collaborating with DreamWorks for the company’s upcoming animated movie Turbo. The movie is about a snail who dream’s of winning the Indy 500. The sides reached a licensing agreement allowing DreamWorks to feature the race, cars, drivers, and sponsors, according to Tripp Mickle of SportsBusiness Journal.

2. Proving that anything can be licensed, Cloudbreak Group next month is launching “New York Yankees” cologne and perfume. The release will be supported by a seven-figure ad campaign throughout New York City. Cloudbreak’s deal with MLB allows for other team fragrances.

3. The Charlotte Bobcats’ signed a sponsorship extension with Presbyterian Healthcare, and the deal is the team’s first that includes an endorsement deal with owner Michael Jordan. As terms of the deal, Presbyterian will keep its name on the Bobcats’ practice facility.

4. Presidents and Chancellors of Pac-12 schools have proposed a new college football playoff to replace the BCS. Under their plan, the playoff system would allow only conference winners to play for the national championship. A decision regarding the BCS’s future is expected this summer.

5. Having just passed a new downtown arena, Sacramento could host ice skating and hockey as part of Reno-Tahoe’s 2022 Winter Olympics bid. Salt Lake City, Lake Placid, and Denver also are expected to submit bids.

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Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter

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