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HUMAN KINETICS

Business of the NFL at Draft Time


By Rick Horrow and Karla Swatek

April 26, 2013

With the NFL Draft upon us, teams are working tirelessly to improve the roster they put on the field. Ironically, some franchises are making substantial progress improving their financial position off the field as well. No NFL offseason in recent memory has included so many teams working to renovate or build a new stadium. Among the teams: the Atlanta Falcons received approval to build a new $1 billion stadium; the Carolina Panthers are moving forward on a Bank of America Stadium renovation; and the Miami Dolphins are seeking public funds to modernize Sun Life Stadium.

New and renovated stadiums are important for NFL teams because they help generate a lot of money and are partially responsible for the league’s $9.5 billion in annual revenue. League revenue and the $1.1 billion average franchise value are expected to increase in coming years as new TV contracts and sponsorship deals go into affect. Not a bad time to be a NFL stakeholder.




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Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
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Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
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