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Athletic Department Revenue


By Rick Horrow and Karla Swatek

October 26, 2012

Money isn’t everything… at least according to Texas football coach Mack Brown. Despite the Longhorn Network generating $300 million in revenue over 20 years for the school, Brown doesn’t like the channel because he feels it gives opponents a competitive advantage. Brown says he spends at least six hours a week away from his team because of LHN commitments, and their televised practices provide opponents with special film to analyze.

Meanwhile, the University of Southern Cal posted a school record $84.2 million in athletic department revenue during the 2011-12 academic year. Increased donations and corporate sponsorships were cited for the revenue growth, which came despite NCAA sanctions and a football bowl ban.

USC may have just posted record athletic department revenues of $84 million, but that pales in comparison to the $150 million Texas generated last year. Brown may not like the Longhorn Network, but it’s one of the main reasons his school is the highest-grossing athletic department in college sports.




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Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
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Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
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