Shopping Basket 0
Human Kinetics Publishers, Inc.

HUMAN KINETICS

Aaron Hernandez Saga


By Rick Horrow and Karla Swatek

June 28, 2013

Arguably no NFL team is more image conscience than the New England Patriots. Though the team released tight end Aaron Hernandez less than two hours after he was arrested and charged with murder, the Patriots now must deal with potential damage to their brand. First and foremost, owner Bob Kraft should be commended for his quick decision to release Hernandez, having little concern about the move’s impact on the Patriots’ bottom line. Regardless, releasing Hernandez might still be costly. His salary cap number for 2013 is more than $5 million, fifth most on the team. The number could increase to $7.5 million next season, even if Hernandez spends the year in jail. The Patriots undoubtedly will seek cap relief from the league.

It remains to be seen how much the negative publicity around Hernandez will affect the Patriots’ value. The team is worth $1.6 billion, according to Forbes. The Patriots’ brand value of $188 million is the second most in the league, behind only the Dallas Cowboys. Though the team has done everything possible to scrub Hernandez from Gillette Stadium and their website, it could take a lot of time for football fans and New Englanders to look past what happened.




Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter

Tools


Print Save to favorites


Products


Beyond the Scoreboard
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard eBook
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport.
$19.95
Beyond the Scoreboard: Chapter 1. The Mega-Master Super Series XLXL eBook chapter
$0.00

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts

Catalogs

News and Articles

About Us

Career Opportunities

Events

Partners

Business to Business

Author Center

HK Today Newsletter

Services

Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions

Featured Programs

Human Kinetics Coach Education

Fitnessgram

Fitness for Life

Active Living Every Day

Connect with Us

Google Plus YouTube Tumblr Pinterest

Terms & Conditions

/

Privacy Policy

/

Safe Harbor