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Career options for sport communication: Five segments

Career options for sport communication: Five segments

This chapter describes the five major career segments of sport communication (see figure 2.1): management, media, support services, entertainment, and other opportunities. Consider the Sport Communication at Work profile for this chapter: Where would Nguyen be classified? read more
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Lower-Body Power Development

Lower-Body Power Development

Plyometric training was originally developed to achieve more efficient and powerful movement patterns over and off the ground. Athletes were looking to run faster, jump higher and farther, and change direction more effectively, or in other words, negotiate the ground better. read more
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Sacrifice Bunting

Sacrifice Bunting

Bunting is a part of the offensive game that is often referred to as small ball. For some players, bunting for a hit can be a part of their individual skill set that forces a defense to adjust positioning, and we’ll cover this skill later in the chapter. read more
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Correct ankle and knee position

Correct ankle and knee position

Your ankles should remain flexible during the stride. The more rigid they are, the more force your body will experience as your foot contacts the ground. read more
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Communicate effectively with patients to enhance recovery

Communicate effectively with patients to enhance recovery

As the preceding sections indicate, important outcomes are associated with the quality of patient - practitioner communication, which serves key informational and socioemotional functions in sport health care. However, significant discrepancies have been documented between the perceptions reported by patients and those reported by practitioners; therefore, we have much to gain by enhancing communication between the two parties. read more
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Help athletes stick to an injury prevention program

Help athletes stick to an injury prevention program

As discussed in chapter 3, recent years have brought a surge in attempts to prevent the occurrence of sport injuries. This surge has been accompanied by growing recognition of the vital importance of adherence both in preventing sport injuries and in documenting the effectiveness of preventive interventions. read more
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Work to establish effective injury prevention measures

Work to establish effective injury prevention measures

Several frameworks have emerged to guide sport injury prevention efforts. These frameworks serve as models to ensure that sport injury research and practice proceed in an organized, scientific manner. read more
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Become a game changer with enhanced edition of Complete Wide Receiver

Become a game changer with enhanced edition of Complete Wide Receiver

Oklahoma’s Jay Norvell covers it all in unique guide now available through Apple iBookstore and Amazon Kindle store read more
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 Dominate the competition with enhanced edition of Complete Offensive Line

Dominate the competition with enhanced edition of Complete Offensive Line

One-of-a-kind guide from Florida State’s Rick Trickett now available through Apple iBookstore and Amazon Kindle store. read more
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A quick snapshot of an inventing games lesson focused on net games

A quick snapshot of an inventing games lesson focused on net games

This vignette provides a quick snapshot of an inventing games lesson focused on net games. We can readily appreciate the diversity of students’ skill levels and also how students are the architects of their own games. read more
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