January 25, 2012
The 2012 Power 100 ranking of the most powerful athletes in sports (created by Bloomberg Businessweek and Horrow Sports Ventures) was just released. What’s interesting is that athletes used to be measured more by their performance on the field than in business. Today, that is no longer the case. In order to be deemed successful, athletes not only have to perform well, they also must have a certain rapport with the public. This Power list looks at athlete’s performance both on-and off-the field. For an inside look at the multibillion-dollar world of professional sport, pick up a copy of Beyond The Scoreboard by Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek and check out the Inside Sports Business web site and app!
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