Has the sports drink industry convinced people to drink even when they’re not thirsty? Over the past three decades a potentially fatal condition caused by overdrinking during extended exercise has struck endurance athletes worldwide. One of world’s leading experts on athlete hydration thinks a lot of that has to do with the sports drink industry’s modern marketing tactics. He’ll talk about those tactics and what you can do to keep from getting “Waterlogged,” on this edition of Kinetic Connections.
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