The Sports Professor’s Weekly Sports and Entertainment Dollar: July 18, 2014 The Long and Winding Road to the Claret Jug
Loading Flash Application ...

Download Adobe Flash here.

David Stern became the fourth commissioner of the ...
Meet NBA Commissioner David Stern
Roger Goodell, elected NFL commissioner in 2006, ...
Meet NFL Commissioner Roger Goodell
Your weekly sports business economic report from Rick Horrow
Bust, Boom, Hope: July 14, 2014

Connect with Human Kinetics

Facebook Twitter YouTube HKnow app Inside Business Sports app
Did you ever wonder why local television newscasts describe their content as news, weather, and sports? Why not news, weather, and technology? Why do they not highlight education? Or literature? Have you ever wondered why so many families spend discretionary resources and time at youth sport events?
Understand the social significance of sport



The new Yankee stadium is beautiful, yet still has flaws.
Stadium design issues not obvious before use



A discussion of affinity marketing and ambush marketing.
Sport sponsorships require successful activation

1 2 3 4

© 2011 Human Kinetics  
Contact Us// Privacy Policy
Terms & Conditions