The Sports Professor’s Weekly Sports and Entertainment Dollar: April 10, 2014 The Masters of Golf Business
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David Stern became the fourth commissioner of the ...
Meet NBA Commissioner David Stern
Roger Goodell, elected NFL commissioner in 2006, ...
Meet NFL Commissioner Roger Goodell
Your weekly sports business economic report from Rick Horrow
Bust, Boom, Hope: April 14, 2014

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There are countless examples of visionary leadership in sport. There are also numerous indicators today of how important visionary leadership will continue to be in the future for addressing the many issues and challenges faced by sport leaders across the industry.
Visionary leadership provides direction for sport organizations



Leaders should value and employ sound communication techniques, which include attending to both verbal and nonverbal content, as well as the emotion, of communication; in fact, superior communication can be practiced and developed as a habit.
Leaders employ various strategies for success in sport



Brand associations can come from a numbers of sources, including owners, players, and nicknames.
Team branding more than a logo

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