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David Stern became the fourth commissioner of the ...
Meet NBA Commissioner David Stern

Roger Goodell, elected NFL commissioner in 2006, ...
Meet NFL Commissioner Roger Goodell

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Over the previous decade, athletic expenses have outpaced athletic revenues in all National Collegiate Athletic Association (NCAA) Divisions. Consequently, collegiate athletic programs are facing unprecedented financial challenges.
Finance issues make news in college sports



Brand associations can come from a numbers of sources, including owners, players, and nicknames.
Team branding more than a logo



Important segments of the international sport industry include arenas, event management, ticketing, sport law, security, sport marketing, accommodations, and travel.
International sport shows promise for managers

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