A Look at the Week of October 26 The Sports Professor’s Weekly Preview
While the NBA Global Games are certainly a time to share the great sport of basketball around the world with those who otherwise have limited exposure to the NBA, it also serves a vital purpose of helping the league and teams deepen their business connections. NBA Global Games
Tennis player Eugenie Bouchard filed a lawsuit yesterday against the USTA. Locker Lawsuit
Horrow’s Top Sports News / Dealmaking / Business / Marketing / Endorsement / Issues
15 to Watch - April 25, 2016
Horrow’s Top Sports News / Dealmaking / Business / Marketing / Endorsement Issues
15 to Watch - April 18, 2016
The Cleveland Cavaliers’ LeBron James (No. 1), Golden State Warriors’ Stephen Curry (No. 2), and tennis’ World No. 1 Novak Djokovic (No. 3) top the Horrow Sports Ventures/MVPindex 2015-16 POWER 100 ranking of the world’s most powerful pro athletes within the United States.
LeBron James Again Tops Horrow Sports/MVPindex 2015-16 Power 100 Athlete Ranking
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David Stern became the fourth commissioner of the ...
Meet NBA Commissioner David Stern

Roger Goodell, elected NFL commissioner in 2006, ...
Meet NFL Commissioner Roger Goodell

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This chapter describes the five major career segments of sport communication (see figure 2.1): management, media, support services, entertainment, and other opportunities. Consider the Sport Communication at Work profile for this chapter: Where would Nguyen be classified?
Career options for sport communication: Five segments



Trademark law is another aspect addressed under intellectual property. The Lanham Act of 1946 and the Trademark Antidilution law of 1996 govern trademark law. Of the six cases presented in this section, five deal with situations involving trademark infringement.
Intellectual Property: Dallas Cowboys Cheerleaders, Inc. v. Pussycat Cinema, Ltd.



In recognition of the strength of the connection between the foreign athlete and the home-country market, some sport organizations such as the National Association of Stock Car Racing (NASCAR) have purposefully and aggressively recruited international athletes in an effort to create a comparative advantage.
Understanding of comparative advantage essential to global sport expansion efforts

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