A Look at the Week of October 26 The Sports Professor’s Weekly Preview
While the NBA Global Games are certainly a time to share the great sport of basketball around the world with those who otherwise have limited exposure to the NBA, it also serves a vital purpose of helping the league and teams deepen their business connections. NBA Global Games
Tennis player Eugenie Bouchard filed a lawsuit yesterday against the USTA. Locker Lawsuit
Horrow’s Top Sports News / Dealmaking / Business / Marketing / Endorsement / Issues
15 to Watch - April 25, 2016
Horrow’s Top Sports News / Dealmaking / Business / Marketing / Endorsement Issues
15 to Watch - April 18, 2016
The Cleveland Cavaliers’ LeBron James (No. 1), Golden State Warriors’ Stephen Curry (No. 2), and tennis’ World No. 1 Novak Djokovic (No. 3) top the Horrow Sports Ventures/MVPindex 2015-16 POWER 100 ranking of the world’s most powerful pro athletes within the United States.
LeBron James Again Tops Horrow Sports/MVPindex 2015-16 Power 100 Athlete Ranking
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David Stern became the fourth commissioner of the ...
Meet NBA Commissioner David Stern

Roger Goodell, elected NFL commissioner in 2006, ...
Meet NFL Commissioner Roger Goodell

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Horrow’s Top Sports News / Dealmaking / Business / Marketing / Endorsement Issues
15 to Watch - May 23, 2016



In recognition of the strength of the connection between the foreign athlete and the home-country market, some sport organizations such as the National Association of Stock Car Racing (NASCAR) have purposefully and aggressively recruited international athletes in an effort to create a comparative advantage.
Understanding of comparative advantage essential to global sport expansion efforts



The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot.
Viral effects boost value of Super Bowl ads

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