April 28, 2014
By Rick Horrow and Karla Swatek
Despite having been a golfer for over six decades now, golf icon Gary Player remains relevant to today’s youth and younger generations. Player appeal to younger golfer was put on display this week as he spoke at the Junior Invitational at Sage Valley to a crowd of over 400 gathered. The event has been consistently named the top junior event in golf by Golfweek. Player interacted with the top 54 junior golfers who hailed from all around the world including: South Africa, South Korea, Poland, and Mexico.
In addition to reaching younger generations through events around the world, Player is one of the most active professional golfers on social media. He sees Twitter as a way to reach and engage with so many fellow golfers, journalists, and charities across the world, as well as engage with his younger fans. Player also makes sure to send out congratulatory tweets to tournament winners each week.