By Rick Horrow and Karla Swatek
December 9, 2013
Because of the affinity sports fans have for their alma mater, companies constantly license college names, logos, and colors to put on products to sell. In the last year, we’ve seen some incredibly unique licensed good, from school-logoed JELL-O molds to Yankee Candles and Sonic hamburger buns. A category that’s given marketers a tough time breaking their way into is fitness products. Until now.
A company called Cirrus Fitness may have cracked the licensing code in the fitness world. Cirrus recently secured the licensing rights to produce top-quality fitness equipment bearing the official marks and colors of some of the country’s most popular schools. A great product for the holiday season, Cirrus delivers professional grade equipment, including yoga mats and medicine balls, adorned with the logos of more than 100 universities. And for the hardcore fitness fans, Cirrus even sells school-branded treadmills and stationary bikes. For those of us that have long since graduated, this might be as close as you get to you favorite school’s weight room.