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Horrow's Corner

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Sports Business Weekly

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Lagardere’s Big Win

A major win in the sponsorship industry for Lagardere Unlimited. Lagardere’s Big Win

College Football Playoff Sponsorships

The new official quick serve restaurant of College Football Playoff has just signed a multi-year agreement. College Football Playoff Sponsorships

NHL Business Report

Two new business opportunities have emerged for the NHL. NHL Business Report

FIFA's Sponsorship Troubles

A major sponsor of the FIFA World Cup has decided not to renew its contract. FIFA's Sponsorship Troubles

Super Bowl Ads

Advertisers are beginning to talk about their ad plans for the Big Game. Super Bowl Ads

NASCAR at the Checkered Flag: Who Wins the Business Race?

The Sports Professor’s Weekly Sports and Entertainment Dollar - November 14, 2014 NASCAR at the Checkered Flag: Who Wins the Business Race?

Orlando Bowls Get Sponsors

Two college bowl games sign new title sponsors. Orlando Bowls Get Sponsors

Lagardere Makes New York Waves

A new official smartphone for the New York Knicks. Lagardere Makes New York Waves

MLS Expansion Update

Los Angeles unveiled the ownership group for new MLS franchise. MLS Expansion Update

NFL to London?

Will a franchise move across the pond? NFL to London?
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