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The sports business world has been abuzz over Chinese tennis player Li Na’s French Open victory, which has been a launching pad for endorsement possibilities. Nike introduced the Li Na Collection immediately after Na became the first tennis player from China to win a Grand Slam event. The apparel company has long targeted China for growth and gave away free Li Na posters at over 50 Nike stores in Shanghai, Beijing, Guangzhou and Chengdu.
Last month, the U.K.’s Marketing magazine published a consumer poll that shows Roger Federer "remains the sport’s best brand ambassador." Federer represents Gillette, Rolex, Mercedes-Benz, Credit Suisse, and coffee maker Jura brands, among others. Perhaps to his detriment on-court, judging by surprising losses in the Olympus U.S. Open Series, Nadal has been busy off-court the last few months working to complete his just-published autobiography Rafa and making appearances for his sponsor ...
In fact, another consistent finding among individuals with ASD is a delay in achieving motor milestones and fundamental motor skills as young children. (2008) placed 103 children between 24 and 60 months of age in 1 of 3 groups: children with ASD, children with developmental delays (DD), or children with typical development (TD). Participants included 49 children with ASD, 46 children with developmental coordination disorder (DCD) and attention-deficit/hyperactivity disorder (ADHD), 38 ...
Balance discs, foam pads and rollers, balance boards, stability balls, and computerized balance training systems are tools that may add variety and challenge to balance training programs. They noted that only a small percentage of balance outcome measures were significantly improved due to resistance training: static balance (26%), dynamic balance (14%), functional balance (57%), and computerized dynamic posturography (8%). Thus, resistance training as an isolated intervention does not ...
LeBron James’ and Dwyane Wade’s marketability dropped significantly after the NBA Finals, according to data released by Nielsen and E-Poll. The "EA Sports Season Ticket” costs $24.99 per year and is built around EA Sports’ five most popular games: FIFA, Madden NFL, NCAA Football, NHL and Tiger Woods PGA Tour. NBC doesn’t have any immediate plans to rebrand its other sports channels or Comcast’s regional sports networks.
, 1995), the Sport Motivation Scale-6 (SMS-6; Mallett, Kawabata, Newcombe, Otero-Rorero, & Jackson, 2007), the Behavioral Regulation in Sport Questionnaire (BRSQ; Lonsdale, Hodge, & Rose, 2008), the Pictorial Motivation Scale (PMS; Reid, Vallerand, Poulin, Crocker, & Farrell, 2009), and the SIMS (Guay et al. There are 5 items (pictures) for each of four subscales: intrinsic motivation, self-determined extrinsic motivation (a mixture of integrated and identified regulation), non-self-...
We recently revealed the Bloomberg BusinessWeek Horrow Sports Ventures Power 100. Here are five athletes not in this year’s Power 100 who warrant watching in 2012. On Wednesday we revealed the Bloomberg BusinessWeek Horrow Sports Ventures Power 100.
Even though tennis’ clay court season is barely under way, the world’s top players are already eagerly anticipating a grass court event that’s still more than 100 days away – tennis at Wimbledon during London’s 2012 Summer Olympic Games. Sixteen time Grand Slam Champion Roger Federer called it the biggest Olympic Games for tennis players in our lifetime, and Chinese superstar Li Na, who failed to win a medal on her home turf at the 2008 Beijing Games, has planned her entire year around the ...
Nothing brings the contrast between the NBA and the WNBA, and between men’s and women’s pro sports in general, into sharper focus than Forbes’ annual list of the world’s best-compensated athletes. Final numbers for the first three games, broadcast on ABC, put the Thunder-Heat series as that network’s most-watched NBA Finals, averaging 16.1 million viewers per game. James led the 13 basketball players who made the 2012 Forbes list, ranking fourth overall with total earnings of $53 million, ...
