We use cookies so we can provide you with the best online experience. You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.
It’s fitting that the NBA All-Star weekend is tipped off by the league’s annual Technology Summit, as the convergence of TV, digital, and social media will make this the most interactive NBA All-Star event ever. NBA League Pass International will provide subscribers access to live streams of the BBVA Rising Stars Challenge, State Farm All-Star Saturday Night (including the popular Sprite Slam Dunk competition), and the 62nd NBA All-Star Game, while a free new app, “The Ultimate Guide to All-...
On one hand, the Super Bowl’s portrayal in mainstream U.S. news media as the leading international sporting event seems to combat post-cold war fragmentation by emphasizing increasing global unity, via a world-wide, shared Super Bowl experience. For more empirical evidence of the relative global insignificance of American football in general and of the Super Bowl in particular we turn to another manifestation of the post-modern spirit that has transformed the Super Bowl into a carnival of ...
Led by the Chicago Bulls, NBA teams averaged 17,274 fans per game during the shortened season. ABC averaged a record 5.4 million viewers over 15 nationally telecast games, while NBA ratings on TNT were up six percent, equaling 2.6 million viewers over a 41-game schedule. American Express is activating around TNT’s playoff game live streaming, while Sprint is sponsoring a playoff “brackets” game on NBA.com in which fans can earn a trip to the 2013 NBA All-Star Game in Houston.
**The Boston Red Sox and Massachusetts State Lottery will not sell scratch off tickets this season for the first time in six years. **Capitalizing on the Jeremy Lin phenomenon, the New York Knicks signed a sponsorship deal with Tawain-based computer company Acer for the remainder of the 2012 NBA season. 24 Chevy driven by Jeff Gordon in five NASCAR Sprint Cup Series races this season.
**Fans at Oracle Arena booed Golden State Warriors owner Joe Lacob during a ceremony for Hall of Famer Chris Mullin for trading star Monta Ellis. **MLB teams spent nearly $90 million last year on international signing bonuses, up 12% from 2010. **ESPN and Fox Sports are expected to share broadcast and cable programming rights for Big 12 football when a new TV deal is announced in coming weeks.
**Despite rumors to the contrary, NASCAR driver Danica Patrick will appear in both of Go Daddy’s Super Bowl commercials. **Los Angeles Mayor Antonio Villaraigosa is courting the Carolina Panthers for relocation because the team owns its own stadium and wouldn’t have to break a lease to move. With the money ESPN has already committed to the Rose Bowl, Orange Bowl, and Sugar Bowl, the company’s total postseason rights deals are worth $7.3 billion over 12 years.
