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The Nets insist there are enough basketball fans in the city to support two pro teams, but new owner Mikhail Prokhorov has ruffled feathers with his declaration that Knicks fans will be turned into Nets fans. As the Nets build an arena for $800 million, the Knicks are putting $800 million into Madison Square Garden. Rick Horrow and Karla Swatek look at sports deals, ownership, and more in their forthcoming Beyond the Scoreboard giving readers insider access to the boardrooms, negotiating ...
As outlined by America’s leading sport business expert Rick Horrow in the upcoming Beyond the Scoreboard: An Insider’s Guide to the Business of Sport (Human Kinetics, August 2011), the collective bargaining agreements (CBA) of football, baseball, basketball, and hockey are due to expire over the next two years. The CEO of Horrow Sports Ventures (HSV) hosts “Beyond the $coreboard” on the PBS Nightly Business Report and serves as a sport business analyst for Fox Sports, Bloomberg TV, Bloomberg...
MLB is looking at diving into two 15-team leagues in which the top five teams in each league make the playoffs - a format that is much closer to the NBA and NHL than to baseball’s current postseason design. The National League comprises 16 teams, the American League only 14 - meaning a team from the NL Central division now has a one in six shot at making the playoffs, while a team from the AL West has 25% chance. In order to even out the National League and the American League, more ...
The sports business world has been abuzz over Chinese tennis player Li Na’s French Open victory, which has been a launching pad for endorsement possibilities. Nike introduced the Li Na Collection immediately after Na became the first tennis player from China to win a Grand Slam event. The apparel company has long targeted China for growth and gave away free Li Na posters at over 50 Nike stores in Shanghai, Beijing, Guangzhou and Chengdu.
CHAMPAIGN, IL—Inside Sports Business is a sport management community from Human Kinetics designed to keep you on top of what’s happening in the world of sports business. Perfect for sports junkies and professionals alike, the site will showcase news analysis from “The Sports Professor,” Rick Horrow, along with the latest Sport Management content from Human Kinetics. Horrow will offer his ongoing personal insights and analysis with stories, videos, leader profiles, and a weekly rundown ...
Each November, the NFL issues a 200- to 300-page bid book to cities looking to host the game. Taking their cue from the long tradition of the Olympic Games, North American cities vying to host the Super Bowl, an All-Star Game, a regional component of a nationwide event (the NCAA tourney, the World Cup, the World Baseball Classic), or the Olympics themselves must go through an elaborate bid process. The new stadium trump card Detroit played before the NFL to earn Super Bowl XL also paved the...
Beyond the Scoreboard: An Insider’s Guide to the Business of Sport takes a comprehensive look at how the ever-growing professional sport industry really works. Not surprisingly, the National Football League ranks as the world’s most valuable sport property at an estimated $4.5 billion (all numbers U.S.). Ranked under the NFL are the other three biggest American professional sports: Major League Baseball ($3.9 billion), the National Basketball Association ($3.35 billion), and NASCAR ($1.9 ...
The growth of the internet has fueled the increase in fantasy sports participation and the rise of fantasy football in particular, which in turn has helped fuel NFL ratings. Fantasy gaming is addictive—the industry is currently valued at $4.48 billion annually, with the average fantasy sports player spending more than $467.60 annually to participate. Fantasy sports, of course, do have their detractors—naysayers claim that fantasy sports eat away at workplace productivity (40 percent of ...
A common denominator that transcends cultural and societal differences, sports are an enormous and growing business that delivers a massive and highly engaged audience game after game. Although the modern business of sports marketing, and specifically sports sponsorship, remains a relatively fledgling industry (remember when the BCS games didn’t have a sponsor attached?), An evolving understanding of sports marketing as the gold standard of integrated marketing communications has accelerated...
Rick Horrow, America’s leading expert in sport business, and coauthor Karla Swatek give fans an inside look at the multibillion-dollar world of professional sport. Packed with information from industry insiders, Beyond the Scoreboard reveals the true movers and shakers while looking at the forces driving this lucrative business. Beyond the Scoreboard
