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Perhaps taking their cue from the Oscar-winning Woody Allen film, expect to see a growing number of American sponsors in Paris during the French Open. While tennis remains BNP Paribas’ primary sports sponsorship platform, the retail and investment banking giant has moved well beyond Roland Garros to sponsor global Davis and Fed Cup events, not to mention the BNP Paribas Open in Indian Wells. This strategy makes sense: BNP Paribas now maintains a presence in 80 countries, and 70% of its ...
Perhaps taking their cue from the Oscar-winning Woody Allen film, there are a growing cadre of American sponsors in Paris during the French Open. While tennis remains BNP Paribas’ primary sports sponsorship platform, the retail and investment banking giant has moved well beyond Roland Garros to sponsor global Davis and Fed Cup events, not to mention the BNP Paribas Open in Indian Wells. This strategy makes sense: BNP Paribas now maintains a presence in 80 countries, and 70% of its retail ...
Amid the cacophony of commentary surrounding Monday’s BCS National Championship Game between Alabama and Notre Dame—“The Biggest Game Ever,” the Wall Street Journal bleated on Friday—not yet fading is the chatter surrounding the annual upheaval marking the end of pro football’s regular season. This year seems especially turbulent—on Monday, no fewer than seven head coaches, five general managers, and a dozen or so more assistant coaches were let go by their NFL teams. Now former ...
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