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Listen to author Stephen Cabral discuss his book. Stephen Cabral was voted the 2011 PFP Personal Trainer of the Year and has completed more than 15,000 private training sessions since 1999, helping athletes, CEOs, doctors, stay-at-home moms, and everyone in between reach their goals. In addition to his writing and training network, Stephen Cabral has shot more than 100 fitness videos that have been seen by well over 3 million viewers online.
After her breakout run in the Australian Open, including a quarterfinal win over Serena Williams, American Sloane Stephens is sitting pretty in 2013—and so is her clothing and shoe sponsor, Under Armour. But in the retail trenches of the 15 billion dollar women’s fitness apparel market, Under Armour and peers like Williams’ Nike are being challenged by an upstart that doesn’t even have a proper tennis line, let alone a WTA spokeswoman: Vancouver-based lululemon athletica. Unlike Under ...
