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Have we finally found the right business model for training America’s next generation of tennis stars? According to the International Tennis Federation Junior Boys Rankings released right after the French Open, American Noah Rubin of Rockville Center, New York, who trains at the John McEnroe Tennis Academy, has now reached a personal best of Number 14 in the world. Founded in 2010 at Sportime Randall’s Island, the McEnroe Academy trains many of America’s best junior players.
The caricatures referred to earlier highlight the artificial division of skill sets in coaching versus more in-depth processes such as counseling and therapy: Coaches move clients forward through goal setting and action planning, whereas therapists spin their clients in analysis. Psychotherapy clients don’t just stew in their problematic reflections, and coaching clients don’t just leap into action. The elegance of coaching is partly represented in how efficiently coaches unveil critical ...
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