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After years of buildup, a $14 billion price tag,$1 billion in ad revenue for U.S. broadcaster NBC, 10,490 athletes from 204 nations competing in 26 sports, 18 TOP sponsors (including General Electric, adidas, VISA, Dow, Samsung, British Telecom, P&G, Coca-Cola, Lloyds TSB, Omega, and McDonald’s), one night-lit London Eye, and two creepy mascots with one eye apiece, the 2012 London Olympic Games have commenced. Queen Elizabeth will officially open the Games and former Beatle Sir Paul ...
