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Beyond the Scoreboard: An Insider’s Guide to the Business of Sport takes a comprehensive look at how the ever-growing professional sport industry really works. Not surprisingly, the National Football League ranks as the world’s most valuable sport property at an estimated $4.5 billion (all numbers U.S.). Ranked under the NFL are the other three biggest American professional sports: Major League Baseball ($3.9 billion), the National Basketball Association ($3.35 billion), and NASCAR ($1.9 ...
Deep into the second day of The Players Championship, arguably golf’s “fifth major,” with an attendant star-studded international field and golf’s heftiest purse--$9.5 million, with the winner pocketing over $1.7 million. Comparatively, back down in Florida—where Valentine’s Day is also “Florida Golf Day”—golf is a $13.8 billion industry, employing 167,000 people on more than 1,100 courses, plus driving ranges and mini-golf facilities. Everything that we are doing to draw people and promote ...
One of the first companies in the industry, E-CAPS has developed a following with masters athletes, even though its products are designed for endurance athletes of all ages. Snapshots of Super Master’s Diets Bill Misner’s own diet is a good basis for understanding how a masters endurance athlete might combine whole foods with supplements that mitigate the effects of aging. Decreasing hormone levels as menopause approaches can also affect a female athlete’s ability to compete effectively as ...
Forbes last week released its annual list of NFL franchise valuations. No surprise at the top of the list is the Dallas Cowboys at $2.1 billion, the first NFL team to cross the $2 billion-valuation threshold. According to Forbes’ study, the Cowboys are the NFL’s most valuable franchise for the sixth consecutive season.
**Following the NCAA’s decision to punish Penn State for the Jerry Sandusky scandal, State Farm decided to drop its sponsorship of the school’s football team for the upcoming season. **The IOC already has generated $3.6 billion in broadcasting revenue for the 2014-16 Olympic quadrennial, and IOC President Jacques Rogge expects the total to exceed $4 billion. Additionally, TOP sponsorship revenue for the upcoming quadrennial likely will top $1 billion for the first time.
On one hand, the Super Bowl’s portrayal in mainstream U.S. news media as the leading international sporting event seems to combat post-cold war fragmentation by emphasizing increasing global unity, via a world-wide, shared Super Bowl experience. For more empirical evidence of the relative global insignificance of American football in general and of the Super Bowl in particular we turn to another manifestation of the post-modern spirit that has transformed the Super Bowl into a carnival of ...
