March 7, 2014
By Rick Horrow and Karla Swatek
Stout Partners, a Dallas-based social media consultancy co-founded by PGA star Jordan Spieth’s father, has launched a new and innovative social media index. The MVPindex measures athletes, leagues, and teams based on their social media reach, engagement, and conversation. The rankings are updated in real-time based on new followers and how positively or negatively fans are talking about the athlete or property.
Subscriptions start at $1,000 per month, going as high as the low five-figures for customized packages. At launch, the MVPindex has three clients — Under Armour, Lagardère Unlimited and TaylorMade. Under Armour is Jordan Spieth’s apparel sponsor, while Lagardère is his agent. The index is meant for brands and agencies that want to see the social media power of the athletes they work with.
