DREW BREES TOPS BLOOMBERG BUSINESSWEEK’S/HORROW SPORTS VENTURES 2012 POWER 100 RANKING OF THE MOST POWERFUL ATHLETES IN SPORTS
For the third year in a row, football dominates list with numbers 1-3 representing NFL quarterbacks: Drew Brees (No. 1), Aaron Rodgers (No. 2), and Tom Brady (No.3).
New York, NY, January 25, 2012– The New Orleans Saints’ Drew Brees (No. 1), Green Bay Packers’ Aaron Rodgers (No. 2) and New England Patriot’s Tom Brady (No. 3) top the Bloomberg Businessweek/Horrow Sports Ventures 2012 Power 100 ranking of the most powerful professional athletes in the U.S. To determine who the 100 most powerful athletes are on- and off-the-field going into 2012, Bloomberg Businessweek teamed up with Rick Horrow, host of Bloomberg TV “Sportfolio,” and CEO of Horrow Sports Ventures; CSE, a leading integrated marketing agency that created the Power 100 list for the third consecutive year using proprietary methodology; and the Nielsen/E-Poll N-Score.
As the business of sports continues to grow, endorsement contracts increasingly impact players, teams, and the industry. These contracts take into consideration many of the same factors as the Power 100 ranking - performance, name awareness, appeal, influence, trustworthiness and overall popularity, among other things. Social media, for example, played a role in boosting the rankings of such athletes as LeBron James (No. 4) and Shaquille O’Neal (No.7). The Power 100 rankings are based 50 percent on these on "off-field" measurements, and 50 percent on "on-field" performance using a variety of industry statistics.
The most notable drops this year include injury-plagued Peyton Manning dropping from No. 1 to No. 51 and golfer Phil Mickelson dropping from No. 4 to No. 18. Due to the individual dominance of its top athletes, tennis commands ten percent of the spots on this year’s list, with the top female athlete on the list being American tennis stalwart Serena Williams (No. 25).
In addition, this year’s Power 100 rankings also emphasize the importance of team sports, with the NFL dominating the list with 26 players ranked in the top 100. The National Basketball Association came in second with the most athletes on the Power 100, with 20, followed by MLB baseball (16), tennis (10), golf (8), NASCAR (6), Olympics (4), soccer (4), hockey (3), boxing/MMA (2), and action sports (1).
“This is the third year of the Power 100, and it continues to be a cutting-edge tool to measure the power and value of athletes,” says Horrow, who will devote an entire “Sportfolio” episode to the special report on January 25. “CSE’s consistent methodology provides the industry’s only analytics to provide integrated on field and off field attributes.”
The 2012 Power 100 -- Top 20
1. Drew Brees, Football
2. Aaron Rodgers, Football
3. Tom Brady, Football
4. LeBron James, Basketball
5. Rafael Nadal, Tennis
6. Roger Federer, Tennis
7. Shaquille O’Neal, Basketball
8. Shaun White, Action Sports
9. Novak Djokovic, Tennis
10. Calvin Johnson, Football
11. Luke Donald, Golf
12. Tiger Woods, Golf
13. Kobe Bryant, Basketball
14. Dwight Howard, Basketball
15. Eli Manning, Football
16. Dwyane Wade, Basketball
17. Kevin Durant, Basketball
18. Phil Mickelson, Golf
19. Lee Westwood, Golf
20. Troy Polamalu, Football
