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Tuesday. 23 April 2024
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Sport Marketing, Fourth Edition

Welcome to the ancillary website for Sport Marketing, Fourth Edition.

Instructor resources are free to course adopters and granted by your sales representative. To request access, contact your sales rep.

Student resources are included with the purchase of a new text or e-book, otherwise they may be purchased separately.

To access your resources, you must first Create an Account. Once registered, sign in and click the links in the left column to view your resources or enter your key code.

Some of these files are in Microsoft Office® formats. If you do not have software that allows you to open or view these files, free software is available for download at OpenOffice.org that will allow you to do so. Human Kinetics, Inc., is not affiliated with OpenOffice.org in any way.

Key code instructions: If you have purchased a key code, sign in. Then click on "Enter Key Code" in the left column. After entering the key code, you may need to sign out, then sign in again before accessing the resource from the left column.

Test Package

  • Make your own tests and quizzes.
  • Choose from hundreds of test questions.
  • Download Respondus or RTF files or files formatted for LMS use.

Chapter Quizzes

  • Assess students’ mastery of the most important chapter concepts with ready-made quizzes.
  • Offer a written quiz by downloading RTF files.
  • Import LMS-compatible quiz files for online use.

Instructor Guide

  • Sample syllabus
  • Semester-long activities and case studies
  • Chapter-by-chapter summaries, objectives, outlines, and classroom ideas

Presentation Package plus Image Bank

  • The complete PowerPoint presentation features hundreds of full-color slides that highlight the most important concepts and selected text and figures from the book.
  • The image bank includes all of the figures and tables from the text, sorted by chapter. Images can be used to develop a customized presentation based on specific course requirements.
  • A blank PowerPoint template is provided so instructors can quickly insert images from the image bank to create their own presentations. Easy-to-follow instructions are included.

9781450424981

Web Study Guide

The web study guide features exclusive video interviews with leaders in the sport industry, offering insight into how they incorporate marketing strategies into their daily work. Student activities built around these clips guide students in using core concepts from the text to answer questions about the applied situations in the interviews. Web search activities also provide opportunities for students to compare strategies found on sport organization websites, YouTube, and other online locations.


E-Book

The e-book version of this text offers many advantages:

  • Lower price than print version
  • Highlighting, bookmarking, and note-taking capabilities
  • Immediate access when purchased from the Human Kinetics website

Website Page URL (Link) Reference:

http://www.humankinetics.com/sportmarketing4e?

© 2013 Human Kinetics, Inc. All Rights Reserved.

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