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John Howard has one incredible cycling resume: an Olympian in 1968, 1972 and 1976; winner of the Pan American Games road race in 1971; and a 10-year member of the U.S. National Team. These days, Howard – who at 6-foot-2, 163 pounds, is pretty darn close to his racing weight from the 1970s – lives in California and runs his coaching and bike-fitting business, John Howard Performance Sports. Howard recently released Mastering Cycling and he sat down with PezCycling News to talk about his book...
“There appears to be a notion among many cyclists that an activity they learned as children requires no further instruction,” says John Howard, three-time Olympian and 18-time national masters cycling champion. Howard stresses the importance of cyclists’ developing more power, comfort, and safety for riding on the streets in traffic, negotiating turns and terrain, and dealing with road hazards, including other cyclists. In his upcoming book, Mastering Cycling (Human Kinetics, 2010), Howard ...
Brand associations can come from a numbers of sources, including owners, players, and nicknames. The success of the team is one source of brand association, but other aspects of the team and its marketing, promotion, and publicity efforts can develop strong brand associations. Thus, although they can be tremendous sources of associations, their departure can cause a significant loss of brand associations that ultimately hurts the team’s brand.
The sport of masters cycling is growing quickly. In Masters Cycling, JoAnne Klimovich Harrop says that masters cyclists are now more secure financially, more able to travel to nonlocal cycling events, and more interested in staying physically fit. Cycling South Australia, a Web site for competitive masters cyclists, states that masters cyclists represent the strongest segment of growth in cycling across the country “down under.
Some, like San Diego Cyclo-Vets and Carolina Masters Cycling, feature special events especially for masters in age categories. As I previously mentioned, bicycle racing in the United States is essentially a masters sport with categories starting at age 30. Many top masters racers also race in the elite categories. Masters cyclists have an array of events, including road racing; subcategories of criteriums, or circuit racing; and time trials.
