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The International Journal of Sport Communication (IJSC) provides a platform for the dissemination of research and information on the unique aspects and divergent activities associated with sport communication. Although many journals cover a single aspect of sport and communication, IJSC is the first to provide an all-encompassing view of the field by covering any topic related to communication in sport, through sport, or in a sport setting. This rigorously reviewed quarterly journal ...
A look at Generation Y’s perception of women’s sport in the media. During the focus group sessions, the participants were asked questions that focused on their general perceptions of women’s sport, perceptions of the quantity and quality of media coverage given to women’s sport, and how the media’s treatment of women’s sports affect sport consumption habits. All of the Generation Y focus groups agreed that the overall quality of women’s sports coverage in the media is lower than the quality...
