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In this instructor guide, written by David Kimball, you can find a sample course syllabus, sample lecture outlines, suggestions for class projects and student assignments, and an answer key for student review questions and activities. Depending on your browser and operating system, the process for downloading these files will vary. In most cases, clicking the following link will either open the file or download it to your computer.
Industries vary widely in their business makeup, competitive situation, and growth potential. Callaway Golf Company, for example, faces strong competition from Acushnet (Titleist brand), Adams Golf (Tight Lies Fairway Woods), TaylorMade, and Orlimar (TriMetal Fairway Woods). However, consumers lose power when they are loyal to a business like Nike and want to buy only Nike footwear.
