Fred Hoffman is the author of Going Global: An Expert’s Guide to Working Abroadin the International Fitness Industry, owner of Fitness Resources, and the recipient of the 2007 IDEA Fitness Instructor of the Year Award.
Since 1991 Fred has worked with Reebok as a marketing consultant, team manager, national master trainer for Reebok France and global master trainer for Reebok International. Fred is also a master trainer for BOSU, Lebert Fitness, and TRX.
Fred’s enthusiasm and international expertise has taken him to nearly 50 countries to speak and present at over 200 conferences, workshops, master classes, and staff trainings.
Fred is a registered respiratory therapist, holds a master’s degree in health education, and is certified by the American College of Sports Medicine and the American Council on Exercise.
Facebook, Twitter, Pinterest, Linkedin, YouTube, and Instagram are only some of the commonly used social platforms. With an overwhelming number of social media websites and applications, health and fitness professionals must decide which ones are best for their business and how to get the most out of them. To help you determine this, One Size Doesn’t Fit All: Practical Tips for Creating a Social Media Strategy presents an overview of the most popular and advantageous platforms; the applications, tools, and services they offer; and their pros and cons. It also provides tips for creating a social media strategy for your business.
Discover how online social media is used for a range of information delivery and various means of communication.
Explore the impact of social media platforms on internal and external communication and how to create a community through conversation.
Explore the basic functions of popular online social media sites and applications and the tools and services that they provide.
Discover simple strategies for the effective implementation and use of social media tools.
Become efficient when using several media platforms through the use of dashboards and a concrete plan of action.
Earn continuing education credit for this webinar by taking the related CE exam.
"I enhanced my basic knowledge of social media and learned how to use the various options to enhance my business. This was an excellent overview of social media and how it can affect your business.”
K. Gomez—Richmond, VA, AFPA Certified
"Now I have more knowledge about the advantages of using social media and how to use it to inform people about my future company and also to see what people think about the company. Excellent and to-the-point presentation!"
E. Hand—Oceanside, NY, ECA Certified
"This webinar clarified the importance of using social media sites and highlighted how many people use social media. Chock full of good information. Thanks!
C. Pelckmann—Oakville, Canada
"I now have more knowledge of available free websites."
M. Black—Lakeland, FL, ACE/AEA/NASM Certified
"This webinar showed me that there are a lot of ways to market and communicate with fans and businesses and how to get feedback from them."
D. Freivald—Elgin, IL, ISSA Certified
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