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Create marketing plans and implement promotions to assigned markets, analyze results, and develop market expertise for use in ongoing planning. Strong knowledge of direct mail and web marketing methods essential. Excellent analytical, organizational, and copywriting skills also a must. Bachelor's degree in relevant field and 3 years advertising/marketing experience required.
The HPERD Marketing Manager (HPERD MM) is responsible for planning and implementing marketing and publicity plans and programs related to his or her assigned subject areas. This includes planning, executing and analyzing results for a wide variety of promotion efforts; helping the marketing director to develop strategic and tactical plans for assigned subject areas; working with sales staff to conduct integrated marketing/sales efforts; managing associated budgets; and making ongoing recommendations for additional revenue-generating opportunities based on analyses of market, sales, and customer data. The HPERD MM is expected to have solid working knowledge of the target markets, sales channels, and promotion methods (in the U.S. and in HK’s subsidiaries) for his or her assigned HPERD subject areas.
NOTE: Throughout the job description, terms like high quality, established procedures, and HK professional standards are references to qualities such as timeliness, accuracy, clear communication, solid organizational, recordkeeping, and interpersonal skills, and effectiveness in meeting objectives.
Essential Function 1
Work with HPERD marketing director to create annual tactical marketing and sales plans for assigned subject areas and major product groups, including recommendations on dedicated promotion efforts for all relevant markets and sales channels and their associated budgets.
Essential Function 2
Plan and implement individual marketing projects in assigned subject areas using multiple promotion methods (direct mail, space ads, Internet, e-mail, sales promotions, and more), according to established procedures and HK professional standards.
Essential Function 3
Provide ongoing support for K-12 sales staff's efforts generate bulk sales of relevant titles in assigned subject areas as well as major HPERD product groups, including FITNESSGRAM (FG), Fitness for Life (FFL), the WOW series, and Physical Best (PB).
Essential Function 4
Conduct market and media research for assigned subject areas to help guide marketing planning and implementation, using internal or external sources and gaining appropriate approval for related expenditures.
Essential Function 5
Guide Internet and email marketing efforts for assigned subject areas, including their presence on the HK Web site, to maximize sales through this channel.
Essential Function 6
Assume primary responsibility for implementing single-title promotion efforts in assigned subject areas (especially those identified on Individual Title Marketing Plan, or ITMP) according to established procedures and HK professional standards.
Essential Function 7
Analyze results from promotion efforts and conduct sales analyses for products in assigned subject areas.
Essential Function 8
Help coordinate HPERD marketing efforts with organizational partners, such as NIRSA, NASPE, and Cooper Institute, according to established procedures and HK professional standards.
Interpersonal: Communicate effectively in English, in verbal and written form, as part of regular interaction with other staff. Work cooperatively and independently within a team environment to fulfill job responsibilities and help the marketing department meet its objectives. Take direction well and follow assigned tasks through to completion with minimal supervision. Be able to give clear directions and be able to answer questions from associates. Ask appropriate questions and seek help from others when appropriate to complete job duties effectively. Work cooperatively with other departments and divisions in the company.
Cognitive: Possess excellent editing and proofreading skills. Manage multiple priorities effectively. Analyze the results of direct mail efforts to determine their effectiveness and incorporate relevant information into ongoing marketing planning. Have excellent analytical and organizational skills. Be able to apply effective supervisory skills to ensure optimal productivity and interaction. Be able to exercise leadership in order to help marketing associate and marketing managers in training to develop their job skills for the benefit of Human Kinetics. Have excellent analytical, organizational, and supervisory skills. Have a high degree of accuracy in work and attention to detail. Use problem-solving skills to determine best course action needed to meet job objectives. Take initiative to identify tasks/projects to be done and problems to be solved in order to fulfill job duties. Have an overall understanding of the physical education, sport, and wellness areas. Possess working knowledge of basic marketing and advertising concepts and techniques in order to formulate sound marketing strategies.
Physical: Must be able to operate computer keyboard with minimum efficiency equal to 40 wpm accurate typing ability. Limited travel to trade shows.