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Marketing Manager

Human Kinetics
Description: (View Full Job Description)
Working with the sales, marketing design, production, video, technology, and editorial departments, the marketing manager is responsible for implementing marketing and publicity plans and programs for assigned subject areas. This includes planning, executing, and analyzing results for various direct mail, email, print, digital, social media, and other advertising efforts; managing publicity efforts; keeping within allocated budgets; making ongoing program recommendations based on market trends, audiences, and previous results data; understanding assigned subject areas and associated target markets; and defining/recommending additional revenue generating opportunities.

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