Shopping Basket 0
Human Kinetics Publishers, Inc.



News and Excerpts

Starfish Aquatics Institute and Innovative Attraction Management form strategic partnership

Innovative Attraction Management, LLC (IAM) and the Starfish Aquatics Institute, LLC (SAI) announced plans to form a broad strategic partnership that will use their complementary strengths and expertise to create a new option for aquatic training and elite risk prevention services.


“IAM will offer its Elite Aquatic Risk Prevention Program with SAI’s StarGuard lifeguard program as its foundation,” said Mike Friscia, President of IAM and a waterpark industry veteran.


“SAI’s programs have been in use in all 50 states and around the world since the agency was formed in the late 90’s, and together we can provide the aquatic industry with client-based and cost-effective services that will set the industry standard.”


The Elite program has the following features and is designed for water park and resort clients:

  • Exceeds recognized safety standards
  • Audit reviews for both lifeguards and dispatch positions
  • Aquatic incident investigation support
  • Litigation support
  • Annual pre-season park inspection and in-service training session
  • StarGuard Instructor and Instructor Trainer sessions that fit the needs of the client
  • Experiential, objective-based training that results in a certificate of completion and a site-specific license and accountability program.

According to Friscia, while the Elite program provides operators a high level, cost-effective risk management services for all size water parks and resorts, the Elite program will improve the operation’s safety focus for any aquatic facility or organization.


“One advantage to working with SAI is that they are the only agency providing training and certifications in all areas of aquatic safety.  Other Lifeguard Risk Management providers don’t provide training and support to areas of need such as non-lifeguard aquatic awareness and hands-on pool/pump room maintenance training.  It will be a great value to IAM and our Clients to be able to offer this diverse menu of offerings as added layers to our Elite Aquatic Risk Prevention Program” Friscia said.


“SAI offers training and certification in lifeguarding (StarGuard), swim instruction (Starfish Swimming), pool operation (ATI/AquaTech), management (AquaticManager), aquatic safety training and rescue (STAR) and risk management consulting, including its StarReview audit program.”


“IAM shares the same core values that have guided SAI as we continue to be the fastest growing aquatic training and certification agency in the United States and overseas,” said Jill White, Founder of SAI and internationally recognized expert in aquatic risk management.


“Like SAI, IAM is focused on the client and its needs, and is in the aquatic risk prevention business with a commitment to saving lives by adhering to the highest standards of aquatic safety in a cost-effective manner.”


In addition to Friscia, the IAM team includes industry veteran and former Walt Disney World Resort Recreation leader James Harhi and former Ellis & Associates executive Michael Oostman, who is also President of Oostman Aquatic Safety Consulting. 


About Innovative Attraction Management:  IAM is a Florida based company focused on providing Turn-Key Attraction Management, Amusement Industry Consulting Services and an Elite Aquatic Risk Prevention program.  IAM is currently managing Amusement facilities in Florida and Georgia.


About SAI:  SAI is a global aquatic safety and training organization providing programs in lifeguarding, swim instruction, pool operation, emergency care, safety training and risk management.


Human Kinetics serves as the publisher for SAI.


Subscribe to feed Subscribe to feed
Share Facebook Reddit LinkedIn Twitter


Print Save to favorites

Get the latest news, special offers, and updates on authors and products. SIGN UP NOW!

Human Kinetics Rewards

About Our Products

Book Excerpts


News and Articles

About Us

Career Opportunities


Business to Business

Author Center

HK Today Newsletter


Exam/Desk Copies

Language rights translation

Association Management

Associate Program

Rights and Permissions




Certifying Organizations

Continuing Education Policies

Connect with Us

YouTube Tumblr Pinterest

Terms & Conditions


Privacy Policy


Safe Harbor