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19   Articles

Investigating factors affecting brand awareness of virtual advertising

The effectiveness of virtual advertising has gone relatively unexplored in the marketing and advertising literature. [read more]
Investigating factors affecting brand awareness of virtual advertising

Fallen sports heroes seek forgiveness

What is it about the media and, by implication, the public, that seems to require a public confession from our fallen heroes and icons? [read more]
Fallen sports heroes seek forgiveness

Five competitive forces in sport business environments

To determine whether an industry is worth entering requires answers to such questions as "How large is the market? What is the growth rate? How many competitors are there?" [read more]
Five competitive forces in sport business environments

Building winning Web sites for sport organizations

Every sport organization should have a presence on the Web. Here are some ideas to keep in mind as you develop your organization’s Web site [read more]
Building winning Web sites for sport organizations

Author gets involved in Haiti relief efforts

Bob McAtee’s non-profit organization launches Haiti effort [read more]

HK authors integral to new Title IX DVD set

Several HK authors were recently involved in the creation of a new Title IX DVD set, created through a partnership between WBGU-PBS, Bowling Green State University, and the National Association for Girls and Women in Sport (NAGWS). [read more]
HK authors integral to new Title IX DVD set

Author David Shields discusses competition

Author David Shields discusses the roles of competition in sport in the first section of this two part interview. [read more]
Author David Shields discusses competition

Author David Shields continues discussion on competition

Author David Shields continues his engaging discussion of true competition and its application in today’s society. [read more]
Author David Shields continues discussion on competition

Walt Disney World key sport tourism site

Since 1997 Walt Disney World in Orlando, Florida has become an important venue for sport tourism in the state of Florida with the opening of Disney’s Wide World of Sports Complex. [read more]
Walt Disney World key sport tourism site
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