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1 - 10 of 15   Articles

Authority and responsibility come with being a coach

If you are a coach, you have authority over your players--the more authority, the more responsibility. [read more]
Authority and responsibility come with being a coach

Journal of Legal Aspects of Sport announces a call for papers

Journal of Legal Aspects of Sport is now accepting submissions for manuscripts [read more]
Journal of Legal Aspects of Sport announces a call for papers

Participate in Sports Jobs 101 course with HK author Rick Horrow

This 8-week online sports job training course will introduce students to the challenges and excitement of every sports career path around the globe. [read more]
 Participate in Sports Jobs 101 course with HK author Rick Horrow

Hear Rick Horrow on "The Jim Bohannon Show"

Rick Horrow was a recent guest on the nationally syndicated radio program "The Jim Bohannon Show." [read more]

Viral effects boost value of Super Bowl ads

The Super Bowl is consistently one of the highest rated television programs, and some viewers watch the event exclusively for the ads. As a result, the value of Super Bowl ads has increased more than 6,000 percent from 1967 when NBC charged $37,500 for a 30-second spot. [read more]
Viral effects boost value of Super Bowl ads

Webcasts powerful sport promotion tool

A newer opportunity for sport promotion specialists is the distribution of game content via live webcasts of major sporting events. [read more]
Webcasts powerful sport promotion tool

Investigating factors affecting brand awareness of virtual advertising

The effectiveness of virtual advertising has gone relatively unexplored in the marketing and advertising literature. [read more]
Investigating factors affecting brand awareness of virtual advertising

Fallen sports heroes seek forgiveness

What is it about the media and, by implication, the public, that seems to require a public confession from our fallen heroes and icons? [read more]
Fallen sports heroes seek forgiveness

Five competitive forces in sport business environments

To determine whether an industry is worth entering requires answers to such questions as "How large is the market? What is the growth rate? How many competitors are there?" [read more]
Five competitive forces in sport business environments

Building winning Web sites for sport organizations

Every sport organization should have a presence on the Web. Here are some ideas to keep in mind as you develop your organization’s Web site [read more]
Building winning Web sites for sport organizations
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