A lot can change over 116 years. In this case, it’s the history of Olympic sponsorship revenue. Funding the Olympics has evolved dramatically from the first modern Games in Athens in 1896 through London this summer. [MORE]

If you’re following the money, The Players actually should be the first major, not the de facto fifth. The tournament has a $9.5 million purse and gives more than $1.7 million to its champion. By comparison, the Masters and PGA Championship purses are $8 million, the U.S. Open distributes $7.5 million, and the British Open hands out roughly $7.3 million. [MORE]

**Plans to build a new basketball arena in downtown Sacramento appear dead after Mayor Kevin Johnson said differences between the Kings and the city are irreconcilable. **Former Los Angeles Dodgers owner Peter O’Malley is making an aggressive push to buy the San Diego Padres, and he wants to close the deal by the All-Star break. **If the current BCS bowl games are incorporated into a playoff, the location of the semifinal games could be determined based on conference affiliation. [MORE]

**The annual college basketball game between Indiana and Kentucky, which dates back to 1969, is over for the foreseeable future because the two schools couldn’t agree on where to play games. **This year’s Kentucky Derby set new betting and attendance records at Churchill Downs. **The Washington Nationals’ “Take Back the Park” ticket campaign led to the team selling more than 100,000 tickets to last weekend’s matchup against the Philadelphia Phillies. [MORE]

In business, it’s commonly said that people are your most valuable asset. The unfortunate and untimely death of retired football star Junior Seau has reignited concerns that the NFL needs to do more to protect its people, the players. [MORE]

The PLAYERS Championship routinely is considered the PGA Tour’s fifth major. But how does it stack up to the other four ¬– The Masters, U.S. Open, British Open, and PGA Championship? [MORE]

College sports TV rights continue to skyrocket, as two conferences last week reached mega deals. [MORE]

The city of Sacramento has spent $680,000 since September in its failed effort to build the Kings a new downtown basketball arena. Meanwhile, in Milwaukee, Bucks owner Herb Kohl wants to build a new arena and said he’s willing to make a substantial personal financial investment to the project. [MORE]

The International Olympic Committee and the United States Olympic Committee remain at odds in a longstanding revenue-sharing dispute, and until the two sides reach a resolution, don’t expect the U.S. to host any Olympic Games. [MORE]

**Joe Paterno’s family will not allow Penn State to rename Beaver Stadium in the late coach’s honor. **The proposal to build a new downtown stadium for the Minnesota Vikings was revived after personal lobbying by NFL Commissioner Roger Goodell. **Charlotte Hornets merchandise is in hot demand amid speculation that the Bobcats could reacquire the name within a few years. [MORE]